Creator Content Brief

Who we are

Noody is NZ's first prebiotic skincare range made for babies and children. Parent-founded — our own kids had severe eczema and we couldn't find anything gentle enough, so we made it ourselves.

What we're after

One video — whichever of these feels most natural to you. Pick one and run with it.

1. Problem → Solution

Start with the struggle — dry skin, rashes, eczema flares — then show how Noody fits into your routine. The most natural format and our best performer in ads.

"My daughter's skin has been a nightmare lately…"

2. Morning or bedtime routine

Show Noody as part of your actual daily routine. Bath time, after-nap moisturising, bedtime wind-down. Real moments, real life — the wriggling and mess included.

"Come do bedtime with us…" / "Our night routine changed and here's what helped"

3. Talking to camera — parent review

Just you, talking honestly about what you noticed. No demo needed. Some of our best content is a parent on the couch after bath time talking for 20 seconds.

"Things I wish I'd found sooner as a mum" / "Honestly didn't expect it to work this fast"

4. Ingredient education

Read the label on camera. Talk about what's in it — what you recognised, what surprised you, why it matters for kids' skin. Parents love this format.

"I always check the ingredients before putting anything on my kids…"

Deliverables

1 video minimum — bonus if you do 2 different formats
Vertical — portrait mode on your phone
15–60 seconds
Submit within 21 days of receiving your products
Upload here: Submit your video →
Name your file: YourName_IGHandle.mp4
If posting publicly: include #Ad | @noody.co.nz at the start of your caption