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Black Friday starts Wed 11 Nov, 7am · get on the list Today: order for a chance at a Ninja CREAMi Your order could be refunded · next draw in  Last chance · prices go back up in 
A child's hands writing Black Friday coming soon on a sheet of paper at a desk Confidential
Memo from the new bosses

Something's changing at noody HQ.

Something big lands at noody HQ. The new bosses say it's confidential.

Sale starts Wed 11 Nov, 7am.

Big announcement in

Georgie holding two of the noody plushies, one purple and one pink
Right now · the bosses' bonusFrom 6am Tuesday · the bosses' bonus

Spend $120. A plushie moves in.Meet the gang. Spend $120 Tuesday and one moves in.

Free NZ shipping too. One of our friends joins your order, picked by us. While stocks last.

The five noody plushies: green, purple, blue, pink and yellow
Shop now

Rule one: no code needed. Details are confidential until 7am Wednesday.

Add 7am Wednesday to my calendar

One email when the announcement lands, then the odd memo. Unsubscribe any time.

Freddie and Georgie, the new bosses, in the noody warehouse Approved
Memo · From the new management

30% off everything.

No code needed. Free shipping + a free plushie at $120.

Ends in

Freddie and Georgie on the office phones Today only
Memo · Decision no. 3

Every hour today, one order is refunded.

Next draw in
Winners board
Could be yousigned, Georgie
Shop the sale

Order 8am–6pm today. Every hour, one order is refunded (up to $150). Terms

Georgie in sunglasses behind the boss's desk Approved
Memo · Decision no. 5

Ice cream for one lucky family.

Order today for a chance to win a Ninja CREAMi. Still 30% off everything. Drawn 9pm tonight.

Shop the sale

One winner, drawn at random after entries close. Terms

The bosses heading out of the office Final notice
Memo · Office closes Tuesday

The bosses are turning off the lights.

Ends 11:59pm Tuesday 17 Nov. Then prices go back to normal.

Shop before 11:59pm Tue
The more you spend
30%off everything
$120free shipping + a plushie
$160two plushies New

Free plushie at $120. Two at $160. While stocks last.

Kits with a free plushie

Every kit gets you free shipping + a plushie.

Best value30% off

The whole line-up

All five, in the Complete Bundle

$125.30 $179.00 separately Save $53.70
Free plushie included
30% off

Stock the cupboard

Skin Support + Calm Balm 3-Pack

$140.00 $200.00 separately Save $60.00
Free plushie included
Gift-ready30% off

Give one, keep one

Gift Set to give + Skin Support Bundle to keep

$157.50 $225.00 separately Save $67.50
Free plushie included
The whole range

Everything in the saleThe bosses' shelf

Add what you like. Hit $120 for free shipping + a plushie.Full price today. Spend $120, get a free plushie.Something big for all of these lands 7am Wed 11 Nov.

Complete Bundle $125.30 $179.00 Save $53.70 $179.00 Free plushie included
Skin Support Bundle $66.50 $95.00 Save $28.50 $95.00
Calm Balm 3-Pack 5.0 · 2 reviews $73.50 $105.00 Save $31.50 $105.00
Gift Set $91.00 $130.00 Save $39.00 $130.00
Daytime Skin Routine $79.80 $114.00 Save $34.20 $114.00
Free plushie at $120 Free plushie right now at $120 Two at $160, different colours. After the 30%. While stocks last. Spend $120 today. Two at $160. While stocks last.
Buying a gift? Two kits is two plushies: one to give, one to keep.
Calm Balm 4.8 · 186 reviews $24.50 $35.00 $35.00
Lotion Potion 4.8 · 62 reviews $21.00 $30.00 $30.00
Soft Suds 4.9 · 47 reviews $21.00 $30.00 $30.00
Sun Balm 4.7 · 17 reviews $34.30 $49.00 $49.00
Bedtime Bestie 4.5 · 33 reviews $24.50 $35.00 $35.00
Free NZ shipping at $120 Free NZ shipping at $120 Free NZ shipping from $89 No code needed. The 30% comes off automatically at checkout. Big announcement 7am Wednesday.
Meet the new hires

Which one will you get?

Spend $120: one free plushie, picked for you. Spend $160: two, different colours. While stocks last.

Lulu, a noody plushieNew hire

Lulu

Head of Calm

Hired on day one. Very calm.

Puddle, a noody plushieNew hire

Puddle

Head of Naps

Fired twice for napping. Rehired.

Sunny, a noody plushieNew hire

Sunny

Director of Beach Days

Wears a hat to bed.

Fizz, a noody plushieNew hire

Fizz

Chief Bubble Officer

Always late. Always brings snacks.

Pip, a noody plushieNew hire

Pip

VP of Cuddles

Asked for a raise. Got a hug.

Board meeting · ideas we considered
Free lollies for everyone DENIED · LEGAL
100% off DENIED · MUM
Bath time is optional DENIED · DAD
A plushie for every customer, even the dog UNDER REVIEW
What made it through
Free shipping and a plushie from $120.
Shop the sale Approved
Georgie holding two noody plushies
Gifting, sorted

Gift one, keep one.

Two kits = two plushies: one to give, one to keep.

Shop gift kits
MEMO
RE:
30% off everything
WHEN:
Wed 11 Nov 7am until 11:59pm Tue 17 Nov
CODES:
None needed
SHIPS:
2–5 working days in NZ
FROM:
The new management
WHEN:
Wed 11 Nov, 7am
WHAT:
██████ ███ ████████
ALSO:
█████ ████████
Approved Top secret