Bath & body wash · Sensitive skin · Head to toe ★★★★★ 4.87 · 47 reviews

Soft Suds

The wash that starts it all.

A real lather, a clean rinse, no tight squeaky finish. Soft Suds uses plant-derived sugar cleansers with oat, chamomile, aloe and NZ-native kumarahou. Soap-free, sulphate-free, head to toe — shampoo included.

“Nothing has consistently worked until we tried Noody. We only bathe with Soft Suds now.”Sophie Crawford · Verified buyer
“Three pumps of this body wash…” — and the itching settled at bath time.Emma W · Verified buyer
“The soft suds help keep our skin soft and not so tickley.”Alaina, age 1 (via mum) · Verified buyer

30-Day Skin Promise Guarantee terms

or 4 payments of with Afterpay VISA AMEX Shop Pay afterpay
30-DaySkin Promise
0sulphates or soap
$89+free NZ shipping · orders $89+
NZmade in Aotearoa

Why it works

A gentle wash that still feels like a wash.

A real lather. No squeak.

Cleansing comes from plant-derived glucosides rather than soap or sulphate surfactants, for a rinse-clean finish without the tight feeling.

One bottle, head to toe

Body wash and shampoo in the same 300 ml bottle. Useful when the bath already contains seventeen plastic animals.

Kumarahou, oat and chamomile

NZ-native kumarahou sits alongside oat extract, chamomile, aloe and glycerin in the rinse-off formula.

From Noody families

See it on real kids.

Unboxings, routines and the real shelf — filmed by Noody families.

@lauraberrynz · The restock unboxing
@blondiescleaning · Making the switch
@miriarosep · The shelf lineup
@therawdiariesofamum · The bench tour

What’s inside

What’s in the bottle.

KumarahouPomaderris KumerahouNZ native botanical extract
Plant cleansersLauryl + Decyl GlucosideSugar-based cleansing ingredients
Oat extractAvena Sativa KernelOat kernel extract
ChamomileChamomilla RecutitaChamomile flower extract
Aloe veraAloe BarbadensisAloe leaf juice
GlycerinGlycerinHumectant in the rinse-off formula
0

Sulphates. Soap. Neither.

No SLS, no SLES and no soap on the ingredient sheet. Cleansing comes from plant-derived glucosides — with a proper lather and no squeaky finish.

What’s not in it

  • Soap
  • SLS
  • SLES
How to use it
Use a small amount on wet skin or hair, lather gently and rinse. One bottle works head to toe. Keep out of eyes and rinse well with water if contact occurs.
Who it’s for
A daily bath and shower wash for families who prefer a soap- and sulphate-free formula, including dry, sensitive and eczema-prone skin. It has a light lavender scent and declares linalool in the ingredient list.
Full ingredient list (INCI)

Water, Lauryl Glucoside, Decyl Glucoside, Glycerin, Caprylyl/Capryl Glucoside, Xanthan Gum, Aloe Barbadensis Leaf Juice, Benzyl Alcohol, Avena Sativa (Oat) Kernel Extract, Pomaderris Kumerahou Flower/Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glyceryl Oleate, Coco-Glucoside, Citric Acid, Lavandula Angustifolia (Lavender) Oil, Dehydroacetic Acid, Sodium Benzoate, Potassium Sorbate, Linalool.

Viva Best Awards 2025 winner · As loved & stocked by
Viva Ballantynes The Mom Store Little Bambinos Little Gatherer Dimples

Pairs best with

Complete the routine

Noody Lotion Potion 150ml — daily prebiotic lotion for dry kids' skin with shea butter, mānuka honey, calendula and kawakawa. Made in Aotearoa.

Lotion Potion

$30.00
Noody Calm Balm 80ml — rich nourishing balm for dry patches and eczema-prone kids' skin. Kawakawa, calendula, mānuka honey, shea butter, zinc.

Calm Balm

$35.00
Save $16Noody Skin Support Bundle — three products for dry, eczema-prone skin: Soft Suds bath wash, Lotion Potion moisturiser and patch-tested Calm Balm.

Skin Support Bundle

$95.00$79.00

Questions

The things parents actually ask.

Straight from our inbox, DMs and product Q&A.

The product

Can I use it as a shampoo?
Yes. One bottle, head to toe — use a small amount on wet hair, lather gently and rinse well.
Is it tear-free?
We don’t label Soft Suds tear-free. Keep it out of eyes and rinse well with water if contact occurs.
Is it fragranced?
Yes. Soft Suds has a light lavender scent from lavender oil and declares linalool in the ingredient list.
Is it really soap- and sulphate-free?
Yes. There are no sulphate surfactants such as SLS or SLES and no soap on the ingredient sheet. Cleansing comes from plant-derived glucosides.
Can I use it on a baby?
Many Noody families use Soft Suds for babies and children. Because it contains lavender oil, patch-test a small area first — especially on very young or highly reactive skin.

Trying it

What’s the 30-Day Skin Reaction Promise?
If a paid Noody skincare product appears to cause a new or worsened skin reaction, stop using it and contact us within 30 days of delivery. The voluntary promise covers one affected product, one unit and one approved claim per household. It does not cover no visible improvement, personal preference or change of mind. Terms apply.

Ordering & delivery

How fast is delivery in NZ?
Free tracked NZ shipping on orders $89+ ($6 flat rate under that). Allow 2–5 business days after dispatch within New Zealand. Rural delivery may take longer.
Do you ship internationally?
Yes, worldwide. Available options and rates are shown at checkout; customs duties or import taxes are not included in the order total.

“Bath time was where it always went wrong — the wash that stripped, the skin that flared by bedtime. So the wash was where we started.”

Plant cleansers, a short honest ingredient list, one bottle head to toe. Made in Aotearoa New Zealand.

Soft Suds
$30.00

Customers praised this gentle body wash for sensitive and eczema-prone skin. Many noted it "doesn't irritate" and creates great bubbles. The pleasant, subtle scent was frequently mentioned. Several said it helped calm eczema within days. A few noted it can be used quickly with daily use. Overall highly recommended for babies and toddlers.

Smell (positive)Baby (positive)Bath (positive)Ingredients (positive)Product (positive)
  • 5 stars: 43 (91%)
  • 4 stars: 2 (4%)
  • 3 stars: 2 (4%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
G
Greer

Fun for bath times. The pump bottle is good

T
Taylor

Love the slight aroma from this. Lasted longer then the othe products I used.

T
Tina (New Zealand)
The only wash I use

Have used Noody soft suds since newborn. I wanted natural and something not too harsh for her skin - this is perfect. It’s great for bubbles at bath time too, it has a slight scent but isn’t overpowering. I don’t use anything else other than Noody for my child. We also have the lotion and magnesium spray and we use the spray every night.
Beautiful products

A
Anonymous (New Zealand)
Great smell and gentle on the

Great smell and gentle on the skin

K
Kathleen Madrigal-Heng (New Zealand)
Love this! Been using it for a couple years now

Love this! Been using it for a couple years now for my toddler and now for my 2 month old as well. Great and gentle for both my babies skin.

V
Vic (New Zealand)
Superb Soft Suds

This product is amazing! I feel confident using this product knowing it isn't going to irritate my daughters skin. Smells good and fresh, highly recommend!!

D
Dayna (New Zealand)

These products are absolutely amazing!! Perfect for my little girls skin 😊 im not at the point where im considering a subscription xx

J
Jess Kerr (New Zealand)
Fantastic wash, gentle and great bubbles! The

Fantastic wash, gentle and great bubbles! The kids love it and I love that it doesn’t irritate their skin.

T
Tiannamaria (New Zealand)
Great for baby’s bath

Great for baby’s bath. Smells good but also sensitive. I use this along with a bath oil and works a treat… her skin is so soft and smooth even with the eczema

A
Anonymous (New Zealand)
We are using it for 2 weeks now but we already

We are using it for 2 weeks now but we already saw the difference.Our daughter skin now is smooth compared before and not itchy anymore.

K
Katrin (New Zealand)
Soft suds has been great for my 12 month old tha

Soft suds has been great for my 12 month old that has eczema. He doesn’t get upset in the bath like he would with other soaps so will definitely purchase again.

A
Anonymous (New Zealand)
So great at bath time

Pop this in our sons bath, we use it as a substitute for body wash/soap and this is gentle enough that it doesn’t cause irritation, love this product along with the calm balm afterwards to deal in the moisture.

E
Eloh (New Zealand)
Amazing product!

My son has really sensitive skin and this product is the only product we use for him. We’ve repurchased so many times and will be continuing to use it for the foreseeable future!

A
Angela Meldon (New Zealand)
5 stars

Great product

N
Nicole Kitchen (New Zealand)
So gentle and smells fab!

We have been using Noody for a few months for my wee girl. It cleared up her eczema so quickly! Would definitely recommend this bodywash for your little ones!

C
Crissy (New Zealand)
Really good soap!

My baby has super sensitive skin and this has been helping over the last few days! Great product!

F
Finn and Ryder (New Zealand)
Soft suds for my buds

Mummy uses this on my 4year old brother and me (1) as we both have magic skin. Mummy calls it magic skin as sometimes we react to things we eat or while playing outside and the soft suds help keep our skin soft and not so tickley, itchy or red before our calm balm goes on. We love the bubbles and small bottles as we can help mummy take them from the bath or shower like big people which makes us feel happy and boosts our confidence and self esteem.
Love Ryder (4), Finn (1) and Mummy (as old as she feels/40 she said)

A
April (New Zealand)
Favourite gentle wash

Love this gentle wash for baby and toddler. Doesn’t react with skin and feels soft and clean after use

I
Imogen Phillips (New Zealand)
Amazing product!

Absolutely love this bubble bath - creates so many bubbles and they don’t disappear instantly like many others. Gentle on my son’s very sensitive skin and works great for scrubbing his cradle cap too! Thanks noody you have changed our lives with your amazing products ❤️

L
Lisa (New Zealand)
Surprised and happy

I didnt think it would work well with my babys skin but it did. It not only worked pn his sensitive skin but it also smelled good.

R
Rebecca (New Zealand)
Great bath wash

Smells and feels great, love washing my baby’s hair and body with this! So gentle on the skin. Compliments the other products well. Recommend!

B
Beatrice (New Zealand)
The best

We absolutely love Soft Suds! We used to use Weleda baby wash but this is soooo much nicer. I've actually started using it, too, as it's such a lovely texture and so gentle for my sensitive skin. Our daughter's skin and scalp are looking and feeling great. Awesome product and our go-to from now on!

A
Alice Chand (New Zealand)
Work wonders

Been using all Noody products for over a year now and my 2 year olds skin is better than ever! So grateful to have found Noody

A
Anna (New Zealand)
Nice Product

We have been using soft suds on our eczema prone toddler during bath time - it smells great and is a nice product. If using it daily I have found you go through it very fast though, so for us it will likely be a once in a while product rather than an everyday one.

Response from Noody:

Thanks so much for your honest review We’re so glad Soft Suds has been a good fit for your little one’s skin (and nose — the scent is a favourite around here too!). And totally hear you on going through it quickly — especially with daily baths for eczema-prone kiddos.

We designed Soft Suds to be extra gentle and soap-free, so it can be used often — but many parents, like you, find it works beautifully as a “less is more” kind of product too. Thanks again for sharing your experience — we’re so happy it’s earned a spot in your routine, even occasionally!

With care,
The Noody Team

K
Kristen Hattingh (New Zealand)
Noody Sift Suds

I have had problems finding a body was for my 9 month old baby due to his eczema. We had tried too many but everything irritated his skin. I am so happy I found Noody, it smells great and his skin is never red and itchy after a bath anymore. I will definitely be back for more!

This is exactly what we hoped Soft Suds would do We know how hard it can be to find a wash that doesn’t leave sensitive skin red or itchy — so hearing that bath time is now irritation-free for your little one? That’s the win of all wins. We’re so glad you found us, and we’ll be right here when you’re ready for more ✨

With care,
The Noody Team

I
Irene Toru Vargas (New Zealand)
Happy Baby

Happy grandson such an awesome products his skin is looking fab, Thank you so much many blessings.

This absolutely made our day! We’re so happy to hear your grandson’s skin is looking fab. Thank you for the kind words and for letting Noody be part of his journey. Sending many blessings right back to you ✨

J
Jackie Houkamau (New Zealand)
Best Body Wash 😍

Absolutely love this product. Have purchased twice and about to make a third. I swear by this. Helps calmn his eczema down

Hey Jackie,

This made our day! 😍 We’re so happy to hear Soft Suds is helping to calm your little one’s eczema—there’s no better feeling than finding something that actually works. Thank you for trusting us (and for coming back for more!).

We appreciate you so much—your support means everything.

Warmly,
The Noody Team

J
Jessa
Love :)

Only going to give 3 stars because I did like the fact that it didn't strip the skin like other bath body soaps out there.

S
Sophie Crawford (New Zealand)
The BEST baby wash!!

I have a nearly 3-year-old and six month old twins, all with very sensitive skin and one with eczema. We have tried probably every brand and product on the market and nothing has consistently worked until we tried Noody. We only bathe our kids in this lovely, gentle wash and follow with the other two products which we also love. I cannot recommend enough for all the Mum’s and Dad’s wanting the best for their little one’s skin.