Sleep isn’t always simple, especially for little ones. From overstimulated minds to growing pains, the path to rest can feel anything but restful. But there’s one often-overlooked mineral that plays a powerful role in helping children settle: magnesium.

What is Magnesium and why is it so important?

Magnesium is an essential mineral involved in over 300 functions in the body. It’s known for its role in muscle relaxation, nervous system regulation, and supporting deeper, more restorative sleep.

For children, magnesium helps:

• Calm the nervous system – by reducing cortisol (the stress hormone) and supporting the production of GABA, the brain’s natural calming neurotransmitter.

• Ease growing pains – relaxing tight or tired muscles to reduce restlessness.

• Support natural sleep rhythms – by aiding melatonin production and helping to regulate the body’s circadian rhythm.

In short: magnesium helps the body wind down, naturally.

Why Topical Magnesium Works.

Unlike magnesium supplements, topical magnesium (applied to the skin) bypasses the digestive system and is absorbed directly into the bloodstream. This makes it fast-acting, easy to use, and ideal for little ones, especially when part of a calming evening routine.

Formulated by Noody and backed by real feedback from over 80 parents, Bedtime Bestie is a gentle magnesium sleep spray made for babies (3 months+) and children.

It pairs high-quality magnesium with soothing lavender to promote calm and rest, without any harsh ingredients or added fillers.

What’s inside:

• Pure, fast-absorbing magnesium

• Calming lavender

• Clean, skin-friendly ingredients

• No sulphates, parabens, or unnecessary fillers

Magnesium isn’t a trend, it’s a fundamental part of how our bodies relax, reset, and recover. For children, especially those struggling to settle, it can be the missing piece in a bedtime routine that works.

Bedtime Bestie was created to make that easier – for them, and for you.